Xandr Social

On this section:

Stories and Social Creative
Native Creative
PMP Targeting
Targeting Capabilities, Recommendations and Support

🚨 When setting up a Social Native campaign you will also need to set up a Native Creative using generic assets. These assets will not show when an impression is served, but operate as placeholder for the Social Creative to render on top of.

Native Social campaigns must be run via a PMP provided by the ADYOULIKE team and cannot run in the Open Auction or via other PMP providers. If attempted the creative will not render correctly when serving

Stories and Social Creative

To create your social creative please follow the creative guide here:

Social Creative Setup

Here you will find all the assets required for your Social creative which are to be provide to the Adyoulike Team.

You will then be provided with a Clip URL in the format:

Once you have this URL please follow the steps below on the DSP set up

Native Creative

  1. Go to Advertisers -> Creative Manager
    -> Select your Advertiser

  2. Create a New creative and select Native

Enter in the creative assets, text and disclosure

Basic setup

  • Creative Name
  • Landing Page URL (we recommend this be an unwrapped version of the landing URL, to ensure clicks are not double counted)


  • Title (60 characters maximum)
  • Body Text (200 characters maximum) INSERT THE CLIPR URL IN THE FORMAT [inviewurl=http://clipr.co/example/story]
  • Sponsored by (25 characters maximum)
  • Call-to-action
  • Image (1200px x 627px min, 1.91 : 1 Aspect Ratio)
  • Icon (1:1 Aspect Ratio)

ℹī¸ These assets will not display when the ad is rendered and only act as a placeholder for the social creative to render on top of

Tracking tags and Audit

  • Do not enter any tracking tags/pixels in the campaign set up
  • These should be provided to the Adyoulike team to be implemented into the Social Creative

Line Item Association

  • You can associate the creative with a pre-existing line item or campaign here
  • Or you can add the creative later in during the the line item or campaign setup

Creative Quality

  • Select the relevant Audit needed for your creative to run
  • This will vary depending on your inventory targeting method
    • We recommend that this be either a Platform or Self Audit
    • When selecting Self Audit do not leave any sections as “Unknown” as this may have issues serving

PMP Targeting

When creating a new or editing an existing Line Item in the Inventory & Brand Safety Targeting section select:

  • Deals

Then in the Deals section select:

  • Specific Deals
  • Search the Deal ID(s) provided by ADYOULIKE
  • Include the relevant deal IDs for you campaign

🚨 If you are using an older version of Xandr please use this guide here

Targeting Capabilities, Recommendations and Support

When running a Social Native campaign please also provide any third party reports to the ADYOULIKE team so that deals can be effectively optimised to maximise performance

  • DSP Viewability targeting cannot be used with Native
  • Applying this will cause the campaign to not run
    • If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
    • If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
  • When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
  • ADYOULIKE is a web only SSP. Ensure that when setting up supply targeting ensure that you are including web inventory
  • Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
  • If you wish to apply some sort of demographic targeting this should be done through Audience Segments
  • ADYOULIKE is compatible with all other targeting abilities in Xandr, however applying heavy and specific user targeting alongside frequency and brand safety targeting will often reduce the campaigns ability to scale effectively
    • If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
    • Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process