Verizon Social

On this section:

Stories and Social Creative
Native Creative
PMP Set up
Targeting Capabilities, Recommendations and Support

🚨 When setting up a Social Native campaign you will also need to set up a Native Creative using generic assets. These assets will not show when an impression is served, but operate as placeholder for the Social Creative to render on top of.

Native Social campaigns must be run via a PMP provided by the ADYOULIKE team and cannot run in the Open Auction or via other PMP providers. If attempted the creative will not render correctly when serving

Stories and Social Creative

To create your social creative please follow the creative guide here:

Social Creative Setup

Here you will find all the assets required for your Social creative which are to be provide to the Adyoulike Team.

You will then be provided with a Clip URL in the format:*****/story

Once you have this URL please follow the steps below on the DSP set up

Native Creative

  1. Select the Advertiser you are running with
  2. Select New Creative -> Native

Enter in the Creative Details

  1. Creative Name
  2. Status
  3. Advertiser Name
    • Max 25 Characters
  4. Ad Title
    • Max 50 Characters
  5. Ad Description
    • Max 120 Characters
  6. Call to Action Type
  7. Language
  8. Call To Action
    • Max 20 Characters
  9. Upload your image assets
    • Creative Image (Recommended 1200x627px)
    • Advertiser Logo (Recommended 87x87px)

PMP Set Up

For this set up you will need to be in contact with a rep at Adyoulike who will provide Deal ID. Once this has been confirmed by the rep and the deal has been created in Verizon please follow the below:

  1. In the Line Item settings go to Exchanges and Deals
  2. Select Deals
  3. Browse through the deals present and select the Adyoulike created Deal

Targeting Capabilities, Recommendations and Support

When running a Social Native campaign please also provide any third party reports to the ADYOULIKE team so that deals can be effectively optimised to maximise performance

  • DSP Viewability targeting cannot be used with Native
    • If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
    • You can track viewability through third party tags
    • If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
  • When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
  • Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
  • ADYOULIKE is compatible with all other targeting abilities in TTD, however applying heavy and specific user targeting alongside frequency and brand safety targeting will reduce the campaigns ability to scale effectively
    • If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at
    • Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process