TTDesk Native Social

Stories and Social Creative
Native Creative
3rd Party Creative Tracking Tags
PMP Set up
Targeting Capabilities, Recommendations and Support

ℹ️  When setting up a Social Native campaign you will also need to set up a Native Creative using generic assets. These assets will not show when an impression is served, but operate as placeholder for the Social Creative to render on top of.

Native Social campaigns must be run via a PMP provided by the ADYOULIKE team and cannot run in the Open Auction or via other PMP providers. If attempted the creative will not render correctly when serving

Stories and Social Creative

To create your social creative please follow the creative guide here:

Social Creative Setup

Here you will find all the assets required for your Social creative which are to be provide to the Adyoulike Team.

You will then be provided with a Clip URL in the format:
https://m.clipr.co/*****/story

Once you have this URL please follow the steps below on the DSP set up

Native Creative

  1. Select the Advertiser you are running with
  2. Select New Creative -> Hosted Native

Upload Assets

  1. Upload a Main Image
    • Recommended size 1200×627 or 1.91:1 ratio
  2. Logo
    • Recommended size 100×100 or 1:1 Ratio
Details
  1. Name
  2. Description (Optional, for noting purposes only)
  3. Landing Page
  4. Short Title
    • Max 25 Characters
  5. Long Title
    • Max 90 Characters
  6. Short Description
    • INSERT THE CLIPR URL IN THE FORMAT [inviewurl=http://clipr.co/example/story]
  7. Long Description
    • INSERT THE CLIPR URL IN THE FORMAT [inviewurl=http://clipr.co/example/story]
  8. Sponsor
  1. Call to Action
  2. Ad Server
    • For hosted creatives, the ad server is The Trade Desk. You can enter it here or let it be automatically entered as here when the creative is saved
  3. Creative Placement ID
    • This will automatically populate when the creative is saved
Click Next

3rd Party Creative Tracking Tags

  1. Clickthrough URL
    • URL should begin with https://
    • We recommend this be an unwrapped version of the landing URL, to ensure clicks are not double counted
  2. Third Party Tracking URL
    • Do not enter any tracking tags/pixels in the campaign setup
    • These should be provided to the Adyoulike team to be implemented into the Social Creative
Click Next
Flight Dates

Here you can add some optional Flight Dates to your creative which will dictate how long the Native Creative is valid and active for:

  1. Start Date
  2. End Date
  3. Time Zone

Clicking Next will provide you with a Summary of your creative set up which will allow you to review your set up.

PMP Set Up

For this set up you will need to be in contact with a rep at Adyoulike who will provide Deal ID. Once this has been confirmed by the rep please follow the below:

  1. On the partner homepage go to: Libraries -> Publisher Management Platform (PMP)
  2. Click Inventory Contract which will the Create Inventory Contract Wizard

Create Inventory Contract Wizard

  1. Name
  2. Description (optional, for noting purposes only)
  3. Start Date
  4. End Date
PMP Targeting

To target inventory via PMPs, you will first need to set up your ad group accordingly.

  1. Navigate to an existing ad group
  2. Click Add Rail box in the Rail section of your Bidding dashboard.
  3. Select Private Contract from the Add Targeting – Rail panel.
  4. Select Private Marketing
  5. Search for and select – or browse, using the Browse button
    • If you would like to add a contract group, simply click Add Private Contract List
  6. Save your changes
    • Once your tile has been created, you can add the Private Contract optimisation tile and add bid factors for your targeted contracts

Targeting Capabilities, Recommendations and Support

When running a Social Native campaign please also provide any third party reports to the ADYOULIKE team so that deals can be effectively optimised to maximise performance

  • DSP Viewability targeting cannot be used with Native
    • If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
    • If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
  • When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
  • Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
  • ADYOULIKE is compatible with all other targeting abilities in TTD, however applying heavy and specific user targeting alongside frequency and brand safety targeting will reduce the campaigns ability to scale effectively
    • If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
    • Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process