DV360 Outstream

On this section:

Outstream Creative
PMP Set up
OMP Set up
Targeting Capabilities, Recommendations and Support

Outstream Creative

  1. Go to Advertiser -> Select your advertiser
  2. Select New -> Video file or Third-party Video

Video File

Basic Details

  • Creative Name


  • Upload a video file

Max Video File Size: 100MB, Minimum Bit Rate: 2500kbps, Minimum Size: 1280x720px

File Types: x-flv, mp4, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime, 3gpp, 3gpp2, x-m4v (mp4 recommended)

Serving Properties

  • Insert any impression, click tracking or other tracking tags

Adyoulike does not display a Skip button – Do not upload any companion creatives

Third-party Video

Basic Details

  • Creative Name
  • Enter a VAST URL
    Supported Vast types: VAST_2.0, VAST_3.0

Adyoulike does not support VPAID tags

PMP Set up

For this set up you will need to be in contact with a rep at Adyoulike who will push a PMP to your DSP buy seat. Once this has been confirmed by the rep please follow the below:

  1. On the partner homepage go to: Inventory -> Negotiations
  2. Search for the PMP by filtering by “Action Required” (searching the PMP ID will not return any results)
  3. Select the PMP that has the corresponding PMP ID by clicking on the PMP name
  4. Accept the Deal

ℹ️  You may require a higher user access to accept a PMP negotiation. If you cannot see the sections shown please contact your DV360 rep

Adding the PMP to the Campaign

  1. Scroll to Inventory Source in the Campaign/IO/Line Item settings
  2. Select Deals and Private Inventory Packages
  3. Search for the Deal ID provided and select the corresponding deal
  4. Select Apply

OMP Set up

  1. Scroll to Inventory Source in the Campaign/IO/Line Item settings
  2. Select Public Inventory
  1. Select the Bidswitch drop down list
  2. Select Adyoulike

Targeting Capabilities, Recommendations and Support

  • DSP Viewability targeting cannot be used with Native

  • Applying this will cause the campaign to not run
    • If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
    • If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
  • When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
  • Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
  • If you wish to apply some sort of demographic targeting this should be done through Audience Segments
  • For Video creatives, we recommend using Videos no longer than 30 seconds. Anything longer than this will sometimes cause slower on page ad load times and lower performance
  • ADYOULIKE is compatible with all other targeting abilities in Xandr, however applying heavy and specific user targeting alongside frequency and brand safety targeting will often reduce the campaigns ability to scale effectively
    • If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
    • Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process