DV360 Social

On this section:

Stories and Social Creative
Native Creative
PMP Set up
Targeting Capabilities, Recommendations and Support

When setting up a Social Native campaign you will also need to set up a Native Creative using generic assets. These assets will not show when an impression is served, but operate as placeholder for the Social Creative to render on top of.

Native Social campaigns must be run via a PMP provided by the ADYOULIKE team and cannot run in the Open Auction or via other PMP providers. If attempted the creative will not render correctly when serving

Stories and Social Creative

To create your social creative please follow the creative guide here:

Social Creative Setup

Here you will find all the assets required for your Social creative which are to be provide to the Adyoulike Team.

You will then be provided with a Clip URL in the format:

Once you have this URL please follow the steps below on the DSP set up

Native Creative

Select the Advertiser you are running with

  1. Go to Creative -> Format Gallery -> Native
  2. Select Native Display
  1. Upload a 1×1 Logo
    • Recommended size 100x100px
  2. Upload a Main image
    • Recommended size 1200x627px
  3. Square Image
    • This is required to run and scale effectively

Select the Text drop down

All fields are compulsory

  1. Enter an Advertiser name
    • 25 characters maximum
  2. Enter a Headline
    • 25 characters maximum
  3. Long Headline
    • 50 characters maximum
  4. Body text
    • 90 characters maximum
  5. Long body text
    • 150 characters maximum
  6. Landing page URL
  7. Caption URL
  8. Call to action
    • 15 characters maximum

When adding your Native Creatives to your line item this is what the eventual creative set up should look like.

Please ensure that both the Rectangle and Square creative are added as this will maximise any possible scale.

PMP Set up

For this set up you will need to be in contact with a rep at Adyoulike who will push a PMP to your DSP buy seat. Once this has been confirmed by the rep please follow the below:

  1. On the partner homepage go to: Inventory -> Negotiations
  2. Search for the PMP by filtering by “Action Required” (searching the PMP ID will not return any results)
  3. Select the PMP that has the corresponding PMP ID by clicking on the PMP name
  4. Accept the Deal

You may require a higher user access to accept a PMP negotiation. If you cannot see the sections shown please contact your DV360 rep

Adding the PMP to the Campaign

  1. Scroll to Inventory Source in the Campaign/IO/Line Item settings
  2. Select Deals and Private Inventory Packages
  3. Search for the Deal ID provided and select the corresponding deal
  4. Select Apply

Targeting Capabilities, Recommendations and Support

  • DSP Viewability targeting cannot be used with Native

  • Applying this will cause the campaign to not run so it is important to set OMID to the lowest threshold (All inventory)
    • If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
    • If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
  • When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
  • Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
  • ADYOULIKE is compatible with all other targeting abilities in DV360, however applying heavy and specific user targeting alongside frequency and brand safety targeting will reduce the campaigns ability to scale effectively
    • If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at programmatic-ops-uk@adyoulike.com
    • Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process