Adform Native Display

On this section:

Native Creative
PMP Set up
OMP Set up
Targeting Capabilities, Recommendations and Support

Native Creative

Adform Native Creative
  1. Select Banners
  2. Select Create -> Native

A new window will open for you to enter your Native Assets


  1. Upload a Main Image
    • Recommended size 1200×627 or 1.91:1 ratio
  2. Logo
    • Recommended size 100×100 or 1:1 Ratio


  1. Name
  2. Headline
    • 25 characters maximum
  3. Description
    • 90 characters maximum
  4. Brand Name
  5. Thumbnail
    • Recommended size 1200×627 or 1.91:1 ratio
  6. Icon Image
    • Recommended size 100×100 or 1:1 ratio
  7. Landing Page
  8. Click URL

PMP Set up

For this set up you will need to be in contact with a rep at Adyoulike who will provide Deal ID. Once this has been confirmed by the rep please follow the below:

  1. Navigate to the Inventory tab within your campaign
  2. Untick “Select All Open Exchanges”
  3. Search for Bidswitch among the available exchanges
  4. Click “+” entering the Deal ID that has been provided and the floor price

OMP Set up

You can target Adyoulike in Adform through the Open Market. To do this:

  1. Select Create -> Display Line Item
  2. Go to the Inventory section
  3. Select Bidswitch and target Adyoulike as a Subexchange

Targeting Capabilities, Recommendations and Support

  • DSP Viewability targeting cannot be used with Native
    • If you wish to try and optimise based on viewability we recommend that this be done through a PMP and our Ops team can set up a high Viewability PMP
    • You can track viewability through third party tags
    • If you wish to run with viewability segments please reach out to our Programmatic Operations team who can assist with this
  • When running through a PMP we recommend using a flat CPM bid as automated bidding can often have issues with the PMP bid floor
  • Demographic targeting is not compatible with ADYOULIKE Native and applying this targeting will cause the campaign to not serve
  • ADYOULIKE is compatible with all other targeting abilities in Adform, however applying heavy and specific user targeting alongside frequency and brand safety targeting will reduce the campaigns ability to scale effectively
    • If you have any issues setting up your campaign you can reach our to our support team using the contact button at the bottom left of this page or via email at
    • Please provide our teams with as much detail as possible on the campaign you are running and any targeting and creative screenshots possible as this will help speed up the troubleshooting process